GRAMMY® Award-nominated, multi-platinum recording artist Jimmie Allen premiered the music video for his new single ‘Down Home‘ on Friday, 18 March. Watch the video HERE. The video was co-directed by Allen and Chris Beyrooty and shot between Allen’s hometown of Milton, DE and the nearby town of Lewes, DE to keep the spirit of his relationship and memories created with his late father alive.
The video is a poignant visual complement to the song, purposely shot in black and white to keep focus on the song’s subject matter and features many locations vital to Allen and his father’s relationship – Allen’s childhood home, the baseball field his father taught him how to play on, and his father’s favourite restaurant, among others.
“Being able to shoot the video in the same place that I created so many memories with my father was super special,” Allen says. “It felt like my father was with me every step of the way.”
Hailed by Billboard as a “winner” and a “power ballad that exudes sincerity” by Music Row, ‘Down Home‘ marks one of the proud Delaware native’s most personal, honest songs to date and is the lead single from Allen’s forthcoming third album. The track impacted US Country radio on 14 March as the most-added song and Allen’s biggest add day to date, with 60+ first-week stations.
Co-written by Allen, Cameron Bedell, Rian Ball and Tate Howell, the song takes shape as a letter to his late father James, who passed away in 2019. Billboard further noted the track as “a musical vessel detailing both precious moments he spent with his father, but also how life has progressed since his father’s passing.”
Allen will appear as a chat guest on The Ellen Degeneres Show airing in the UK today, 21 March on ITV2 alongside guest host, Mickey Guyton. Allen will also be on The Wendy Williams Show on 25 March in the US, in addition to performing an acoustic, solo version of ‘Down Home.’ On 4 April, he will perform the song on The Late Late Show with James Corden on CBS with his full band. Allen performed the song for the first time at the 57th Academy of Country Music Awards, which streamed live globally on Prime Video on 7 March – watch the performance HERE.
Allen is currently on the Down Home Tour – his first ever solo headline tour – which kicked off with a sold-out start earlier this year and recently notched his third career No. 1 with his single ‘Freedom Was A Highway.’ He is nominated for Best New Artist at the 64th Annual GRAMMY® Awards on 3 April in addition to receiving a Male Artist of the Year nomination at the 57th ACM Awards (which he co-hosted alongside Dolly Parton and Gabby Barrett) and an Outstanding New Artist nomination at the 53rd NAACP Image Awards. Allen is currently the reigning CMA New Artist of the Year, having won the award in November 2021.