HARDY fans across the US can be in with the chance to win VIP tickets for HARDY’s tour this summer and some exclusive HARDY merchandise.

HARDY has partnered up with US based company Outlaw Light Beer to launch an exclusive HARDY Can which dropped May 5. The popular light beer brand is releasing limited-edition HARDY cans which alone will be great for any fan of HARDY to have as an exclusive collectors item. However, what is more exciting is that some exclusive prizes will be randomly hidden inside Outlaw beer cases nationwide. This partnership is to give beer lovers and HARDY fans, a chance to win epic prizes from Outlaw and one of country music’s biggest stars. The launch follows the release of HARDY’s much-anticipated EP “COUNTRY!” on May 2

Each can unlocks the chance to win one of these exciting prizes.

Two Grand Prize Winners will receive: Four (4) VIP tickets to a HARDY show on the JIM BOB World Tour — with the chance to choose your tour stop

25 winners will receive branded Kanga coolers
150 winners will receive Outlaw x HARDY JIM BOB Promo t-shirts

500 winners will receive limited-edition Outlaw x HARDY posters

This exclusive can activation is a celebration of Outlaw’s growing footprint in the music industry and its continued partnership with chart-topping artist HARDY. The hidden-can is set to be like a golden-ticket styled hunt and it will run from May through September of 2025.

“Outlaw Light is built for moments like this — loud, unexpected and made for real fans,” said Ari Opsahl, CEO of Outlaw & Tivoli Brewing Co.” Our partnership with HARDY continues to break new ground, and this limited-edition can drop is all about giving fans something to talk about — and toast to — all summer.”

Participating Outlaw retailers nationwide. To track down a case near you, head to OutlawBeer.com/where-to-buy.

“Outlaw’s been riding with me since the beginning, and these limited-edition cans are just another way we’re showing love to the fans,” said HARDY. “I’m stoked for folks to crack open a cold one, find a HARDY can and maybe even score some VIP tickets to the JIM BOB World Tour. It’s our way of bringing the party straight to your cooler.”

For more information, visit OutlawBeer.com.

ABOUT OUTLAW LIGHT BEER
Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram and Facebook.